A team of analysts, comprising of:

Carter Nickel, Mary Dime, Andrew Quarter, Arthur Halfpence, Donald Buckster, Steven Twobill

Cases

Just like many other sectors of the economy, the  advertising business is now through a rough transition of swift changes. Main external factors contributing to that are the digital media channels and the brands’ further globalization. This has led to the creation and mergers for a whole new type of digital advertising agencies, just as well as it sparked a multinational agencies rise…

Report’s Key Features Include:

Detailed state of the industry analyzed;
Market data and competitive comparison
Statistics and Projections
Industry associations list
Profiles of leading companies

Pages: 504

Statistical Tables Provided: 10

Companies Profiled: 359

Geographic Focus: Global

Price: $349.99

Key Questions Answered Include:

Is advertising industry growing?
How is the industry being influenced by new technologies?
How is demand growing in the developing markets and in stable economies?
What is the current size of the market and what will it be in the future?
What are the financial results of the leading companies?
Who are the top executives?

This research paper offers an in-depth understanding and explores thetopics of competitive intelligence, market research and business analytics—everything you need to know about the business of advertising, branding, marketing and public relations and much more, including:

Advertising, branding and marketing trends
News for the industry’s consolidation, mergers, acquisitions and globalization
Consumer audience trends and adjustments in consumer viewing habits
Search engine context advertising and marketing trends
Online marketing and advertising trends, both B2B and B2C
Media outlets
Audience breakdown
Trends in the traditional types of advertising , such as on television, radio, magazines and newspapers
Trends in branding and private-label merchandising
Mobile and location-based advertising

Companies Mentioned Include:

Acxiom Corp
Cheil Worldwide Inc
M&C Saatchi plc
Publicis Groupe SA
About Plunkett Research, Ltd.

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